Introducing: The Lead-In…

A Welcome Sequence That Converts Prospects Into Buyers… Buyers Into Repeat Customers… And Customers Into ‘Fans’ Who Actually Looking Forward To Reading Your Emails…

But seriously…Let me ask you a question: do you want to start making money from your email list?OR…Make more money from your current sequence?If you do, then you’re in the right place.Learning how to monetize your email list has some serious benefits for businesses who know how to do it effectively. Here’s a quick sampling:→ Potentially increase revenue by upwards of 20-50% (which is typical across any industry).
→ Build recurring revenue with automated sequences… so you can convert brand new, just-opted-in subscribers into customers.
→ Boost the lifetime value (LTV) of every prospect by turning them into repeat buyers.
→ Send emails that your subscribers genuinely look forward to opening and reading.That’d be great, right?But maybe you have some reservations that are very common (which would be completely normal).Let’s say…→ You don’t have time to write emails.
→ You’re worried it’ll be a waste of time because people already get too many emails.
→ And you don’t want to come off sleazy with constant “direct” offers (“25% off..buy NOW!”) that annoy new subscribers.Even if you have some time to do it yourself, maybe you…→ Don’t know where to start.
→ Don’t know what to write (and run out of ideas really fast)
→ Don’t know how to use copywriting techniques.
→ Hate writing and would prefer someone else to do it.If that speaks to where you’re at, then let’s keep going. I might be able to help.Listen to this –Only 64% of business owners are currently taking advantage of email marketing right now to connect with customers.Meaning a huge portion of the market is missing out… while the other 2/3 of the market is taking advantage.So hopefully I can convince you to start taking advantage of email marketing as well – starting with a simple welcome sequence that uses “top secret” industry methods to connect, sell, and get customers to legitimately look forward to reading your future emails.It all starts with The Lead-In – my 10-part welcome sequence for any business looking to either a) start sending emails to earn more or b) revamp their existing welcome sequence.

What if I told you’re probably working way harder than you need to when it comes to:

You might think I’m blowing smoke, but the truth is there IS a way to get those results, and it starts with a properly executed welcome sequence.There’s never an easy button in life, but if there were one that made things easier when it comes to sales, it would definitely be email marketing.Every successful relationship you build with your customers through email starts with a welcome sequence.Now, if there’s one thing to understand about welcome sequences, it’s that the stakes are high.Make no mistake…Your subscribers are going to subconsciously decide if they ever wanna read what you send again based on how your welcome sequence makes them feel.If you screw it up, the chances of them opening your future emails will plummet.But if you nail it, the chances of them wanting to read your emails in the future will shoot way up – and stay up – for a long time.

When someone makes a great impression on you…

You look forward to seeing them again when you hear they’re going to the same party, get together, or work conference. You feel excited when you see them and can’t wait to shoot the breeze again.Now imagine a time when someone’s made a BAD impression on you. You see them from across the room. Your energy level drops, you start strategizing to avoid them, and you cross your fingers you don’t get stuck in a conversation with them.It’s not any different with first impressions in business – and your welcome sequence ensures you’re someone they like and want to hear from again.As soon as people start making contact with your business, and especially with your emails, their subconscious minds will instantly determine if you’re relevant to their life at all.Here’s 3 options on what it will sound like in their minds when you email them:Just like every other email. Unsubscribe.They’re not different from everything else I’ve heard. I probably won’t open again but I’ll stay subscribed because I feel a little guilty clicking unsubscribe.Damn this brand is actually kinda cool. They have authority, they’re different, and they tell some decent stories with value. I’m actually kinda looking forward to reading the next one.You obviously want to land in that third category, but to do it, you need to know how to write emails (i.e., how to use copywriting), or hire someone who does…like me, duh.

THIS can make or break your business

A welcome sequence can make the difference between someone never opening your emails again… and first-time sales, repeat customers, referrals, and genuine fans of you and your brand.Welcome sequences are intended to accomplish those exact things.It’d be great to have something automated that does this while you’re sleeping…or doing other sh*t right?The good news is…as long as you execute it correctly you can accomplish every one of those things with a welcome sequence.Here’s the thing though –Welcome sequences aren’t just for making sure your audience wants to read every email you send, they’re also for selling now.Check out these stats on welcome sequences:

Not too bad, yeah?Let’s get into how I do that with The Lead-In, my 10-part email welcome sequence.Alright, let’s face it.Most business owners have no idea how to write marketing emails. But to be fair to them, it’s not their fault.You know who is responsible though?

“Sweet beard of Zeus… Bob, that’s the best idea you’ve ever had!”And now our inboxes are packed with very bad emails. Thank you, Bob and Frank.Now, here’s the thing.Bob and Frank are missing a couple things……Which are extremely important to get right unless you want to sabotage your subscriber list.So, let’s go through some of those now with some myths and misconceptions about email marketing – and specifically welcome sequences.

❌ Myth: Welcome sequences are just for saying hello.✅ Reality: Welcome sequences aren’t one-time greetings. They educate, inspire, and help prospects see how your business will help them become the person they want to be through your product or service.❌ Myth: Welcome sequences are dead because of social media.✅ Reality: Email marketing has maintained one of the highest ROIs of all digital marketing channels for decades ($36:1) – including social media’s standard ROI. It’s far ahead of: SEO ($9:1), content marketing ($9:1) pay-per-click/Google ads ($8:1), and social media marketing ($4:1).❌ Myth: Welcome sequences don’t influence buying decisions.✅ Reality: When someone first subscribes to your list, it’s because they’ve shown interest in you, your product, and your service – so much interest, in fact, that they want to give you their email address to hear from you. That means a welcome sequence is not only a good time to make your offer, it’s potentially the BEST time to make your offer. You better strike while the iron is hot.❌ Myth: If you use a welcome sequence to sell anything, every new prospect will get annoyed and unsubscribe.✅ Reality: It can seem rude to ask for a sale so early on in a new relationship with your prospect, But the reality is, you know they’re interested in your products and services because they already gave you their information. Why wouldn’t you sell? That’s a huge missed opportunity… don’t do that!❌ Myth: Automated emails are impersonal.✅ Reality: A welcome sequence is written once and then set up for delivery to every customer, but that doesn’t mean the emails you send are ‘impersonal’ to your prospects.

Let’s dig a little more into that last myth.You can still make automated sequences highly personal if you…Use your product or service to speak to pain points that everyone shares...and share your personality along the way.It’s important to do that right though, or you’ll miss the golden window of opportunity that a welcome sequence gives you to connect and sell to all of your new prospects.By using proper copywriting techniques, you can show them how your product or service resolves their pain and helps them become the best, happiest, and most satisfied version of themselves… so that they actually want to buy what you have to offer… (and read your future emails).However, it’s not easy to do all this, which is why it’s important to work with someone who does know how to do it…Delegating to a partner takes away all the guesswork and leaves the heavy lifting to a professional who knows what he’s doing…me, of course :).And since we’re on the topic…

I’m Joe, and I’m a copywriter from New Orleans.
It’s a pleasure to meet you.

I used to write newsletters at a major bank when I was a product manager…

But when it comes to hiring a copywriter, I know it can be tough to hire someone random on the internet. So, don’t take it from me if I’m reliable, easy to work with, and actually good at copywriting…Take it from Joshua Lee Henry, the “Copy Chief” at Porter and Company. It’s one of the most successful financial publications in the world:

“Joe O’Sullivan is a rockstar in the making. I’ve never met anyone with as much drive and passion to master marketing and copywriting as he has. Joe is able to come up with unique angles for emails and whip up attention grabbing headlines worthy of split-tests at the drop of a hat. And he has one of the most receptive attitudes to taking feedback I have ever seen. Bottom line, if you want a copywriter and marketer who can work with you to increase your conversions and bring more sales in for your business.... then Joe’s your guy.”– Joshua Lee Henry
Porter and Company

"Joe O’Sullivan is a graduate of my flagship program for aspiring copywriters, CopyHour. It has produced some of the most effective A-list copywriters in the world in terms of total sales volume, including multiple students who’ve gone on to sell over $100M in products and services online.If you’re looking for a dedicated and talented copywriter – who’s also incredibly easy to work with – Joe is your guy.He’s extremely diligent, and professional, and is also a genuinely kind person. I can’t recommend him enough if you need a partner to take your writing needs off your plate. Trust me, Joe will make your life easier.”— Derek Johanson
Creator, CopyHour

Alright, let’s get back to your future welcome sequence.Let’s cover exactly what you’ll get when you hire me to write a welcome sequence for you, à la The Lead-In.But first, let’s revisit our ultimate goal:

Make sense?My goal is to earn you short term sales, long term sales, and readers who always want to open your emails.Great… now let’s get into the 10 types of emails included in The Lead-In:

As a sidenote...

1/ The welcome email

How to build trust from the very first line in your email… (earn an extra 30% of revenue).

2/ The “Did you get it?” email.

Improve deliverability and engagement in one fell swoop with this email… (more than 8 out of 10 people open welcome emails).

3/ The origin story email.

Establish yourself as the voice your prospects can trust… (and how to use that to your advantage).

4/ The paradigm shift email.

Position your solution as the cutting-edge answer to the pain in their life.

5/ The education email.

When you have an opportunity to educate, you have an opportunity to set yourself apart from your competitors by building trust and authority. That’s what “the education email” is for.

6/ The 80/20 email.

How to use the famed 80/20 principle to inspire people to action…and buy your product or service.

7/ The FAQ email.

How to use the question-response format to your prospect ‘off the fence’ when they’re not quite sure if they should buy… instead of them closing their wallets because you failed to address a minor objection they might have.

8/ The deep dive email.

Why going into great detail about your product or service will satisfy the prospects who need to know “everything” before they buy…this email answers the questions you (or your sales reps) would have had to answer on the phone, one prospect at a time…saving you time, money, and energy.

9/ The testimonial email.

How to prove to your customers that your product or service delivers with customer testimonials… (one of the most important emails you must send to your list).

10/ The “Will this work for YOU?” email.

Address more objections in a non-FAQ format…so prospects can’t resist buying.

Each of these emails serves a specific purpose against a specific strategy…Which is for prospects to get to know you, trust you, and like you.So that they buy your offer, enjoy reading your emails so they open them in the future…And buy your future offers too.That’s pretty much it.Just remember, you only have one chance to make a first impression. That means your welcome sequence are among the most important emails you’ll ever send to any prospect…At any point in their “customer journey” with you.So, don’t leave it to chance…Instead, let me help you with The Lead-In.It incorporates time-tested industry secrets that convert over and over…While delighting your prospects.Most businesses send half-ass written emails and lazily pack them with graphics, churning and burning their subscriber list.And they annoy everyone who accesses email on a regular basis (so, basically everyone).

This isn’t going to be you

You’re going to be one of the few people that a prospect gets excited to see an email from… because your emails are actually enjoyable to read.They’ll want to hear from you because they understand who you are, like who you are, and trust you enough to close the sale.The “magic” of effective email marketing is high quality copywriting, which is what I provide.Now before we go on it’s important to make sure this is a good fit. Not everyone needs a welcome sequence.Let’s go over a few points to help you determine if you’re a good fit or not.

How to know if this is right for you

This product IS right for you if…

This product is NOT right for you if…

Make sense? Let’s keep going.This is how it’ll work when we start:You book a call with me, we determine if we’re a good fit, and then I’ll send you all 10 emails in 2 weeks.Now before we go any further, you’re probably thinking if you really, truly, need this… or if you can get on without it.Here’s what I would say to that.You have a few options.You can either…

Obviously, I’d recommend option #3 as long as you have some funds budgeted to pay for a copywriter.

Let’s go over some FAQs

Yes, you’re the final judge of what goes out.

2-3 rounds (usually that’s all it takes, if that. We can always do more if we need).

2 weeks. If you need the emails sooner, I‘m happy to send 5 by the end of the first week, and the second 5 by the end of the second week. Whatever works best, we'll figure it out together.

Once we agree on a plan, I’ll deliver my work within 2 weeks of our call together. (Unless you tell me you’d like 5 by the end of the first week and 5 by the end of the second week, like I mentioned above.)

Finally, be sure to book soon. I can only work with a few clients at a time, so once my book is filled up, you’ll either have to go on a waitlist or get referred out to someone else.In 2 weeks we can have your welcome sequence humming along like a well-oiled machine – generating revenue for you over and over on auto pilot.Look, I’m gonna challenge you a little bit here…No more kicking the can down the road if this has been on your mind for a while… let's get started ASAP so you can start earning more revenue and delighting more customers ASAP.

• Let's get started!